Articles
An Examination of the Hotel Industry and Multi-Branded Francisors
Aug 1, 2004
In this publication by the Law Journal Newsletters, Rick Barrett examines Multi-Branded Francisors in the Hotel industry. Highlights include: The Hotel Franchise Agreement, The Multi-Branded Franchisor, Impact and Encroachment, Brand Standards, Vendor/supplier Relationships, Cross-selling and Marketing the Brands, and Customer Information.
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